Transforming Supplier Marketing with Modern Content Strategies
How United Airlines Increased Engagement on Instagram
by 85% And What You Can Learn From It
How United Airlines Increased Engagement on Instagram
by 85% And What You Can Learn From It
The way consumers engage with content has shifted dramatically. For today’s travel suppliers, relying on outdated, sales-heavy graphics and boilerplate copy no longer cuts it. If you want to capture attention, drive inquiries, and grow sales, your content needs to resonate on platforms like Instagram, TikTok, and beyond.
This case study highlights how you can elevate your content strategy to meet today’s expectations and achieve better results, including how to amplify your reach by leveraging travel advisors as micro-influencers.
A case study compiled by Dash Hudson highlights just how successful travel brands can be at
grabbing attention in the overcrowded social media landscape by taking a fresh approach.
ChallengeUnited Airlines faced a common challenge: their content wasn’t resonating on today’s fast-paced, visually driven platforms. Static posts and overly promotional messaging resulted in low engagement and limited reach, especially when targeting new and existing customers.
SolutionUnited Airlines adopted a modern content lifecycle strategy to drive better results. According to Dash Hudson’s case study, they focused on:
Using striking images and short videos that quickly capture attention and increase early engagement across platforms.
Using striking images and short videos that quickly capture attention and increase early engagement across platforms.
Using striking images and short videos that quickly capture attention and increase early engagement across platforms.
Using striking images and short videos that quickly capture attention and increase early engagement across platforms.
Using striking images and short videos that quickly capture attention and increase early engagement across platforms.
Curated Instagram posts that highlight United’s engaging, trend-aware, and native content formats.
See Instagram Profile
By adopting this approach, United Airlines increased audience engagement and visibility.
Dash Hudson’s data shows that brands using platform-specific, engaging content achieve up to a 75% higher engagement rate than those relying on static posts.
*On Instagram, from October 2022 to September 2023, compared to the previous year according to Dash Hudson.
Your supplier dashboard puts insights at your fingertips.
Track how your content performs and understand which formats are driving engagement.
The Power of Testing with Organic Content: Organic content isn’t just for building engagement; it’s a testing ground for identifying what resonates most with travelers.
Rigid, repetitive content strategies don’t resonate with today’s audiences. Adapting to trends, focusing on authenticity, and using organic content as a feedback loop can yield significant payoffs by fostering a deeper connection with consumers.
High-performing organic posts offer valuable insights for shaping paid campaigns. By seeing what drives likes, shares, and conversations, you can refine your strategy and direct ad spend toward content already proven to work.
“The way consumers engage with content has shifted dramatically. For today’s travel suppliers, relying on outdated, sales-heavy graphics and boilerplate copy no longer cuts it. If you want to capture attention, drive inquiries, and grow sales, your content needs to resonate on platforms like Instagram, TikTok, and beyond.
This case study highlights how you can elevate your content strategy to meet today’s expectations and achieve better results, including amplifying your reach by leveraging travel advisors as micro-influencers.”
Travel advisors aren’t just a sales tool — they’re a powerful channel for growing your brand awareness, building trust, and amplifying your marketing efforts.
Each advisor brings their own network of engaged clients and followers who trust them as travel experts, making them invaluable advocates for your brand.
Expand Your ReachWhen advisors share your dynamic content across their social platforms, your brand gains visibility with their network of followers, many of whom trust their opinions and recommendations.
Increase EngagementModern content tailored for platforms like Instagram and TikTok performs better, ensuring advisors see results that encourage them to continue advocating for and selling your travel products.
Make It EasyProviding advisors with ready-to-use, visually appealing content saves them time and increases their likelihood of promoting your brand.
Drive More BookingsAdvisors equipped with effective marketing tools are more successful at converting inquiries into bookings, directly benefiting your bottom line.
We specialize in helping suppliers amplify their brand through our network of 20,000+ travel advisors by curating and distributing engaging, high-converting content. We make it seamless for advisors to market you on social media and get more bookings.